"THERE IS NOTHING PERMANENT EXCEPT CHANGE"

    Since "change" is the essence of life, we too after 12 years as the premier manufacturer of branded rice and rice products have decided to change. Right from inception, our name has been based on the longest river in kerala, The Periyar, also known as the Lifeline of Kerala.Over the years, the river has changed, the banks adjoining the river have changed, we as a company have changed...thus was born a creative innovation on our insignia.Which other colour for a new logo than the universal colour that is painted across the sky and on the crystal clear waters of the periyar... a colour that is cool and calming? The blue in our new logo signifies the purity of our products....The few golden grains sprouting from the blue signifies the quality of our products... each grain that we produce can be weighed with gold. And, lastly the ingenious caption "Goodness of traditional taste" signifies that we give highest priority to tradition and taste attached to it. Just as we have attached great importance on the looks of our logo, so too shall we strive to give you the best products.