The no compromise attitude of PERIYAR rice with regard to quality has been the reason behind the success of the brand and the company.

      The process of quality check is strictly in place in all stages of manufacture, starting from the purchase of paddy. Authorized and experienced representatives travel extensively to purchase the best paddy during the harvest season. This paddy is properly dried and stocked in godowns.

       The modern facility and machinery in the units make sure that none of the grain of rice or any other product leave the facility without a thorough quality check. The company has a special quality testing lab where products are checked for microbial contaminations, fertilizer, pesticide and chemical residues.

        The promoters and management continuously keep themselves informed about the latest technological developments wherein the quality checks can be made more and more stringent.